YMU Agency Acquires Majority Stake in Digital Sports Management
British talent agency YMU has announced its expansion into games and sports marketing with the integration of Digital Sports Mgmt (DSM) into its sports division.
YMU acquired a majority stake in DSM, which was launched in 2016 by Rob Wadsworth and Tom Henderson. DSM has worked with clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, as well as gaming talents such as Danny Aarons, ShaunaGames and AJ3.
As part of the merger, YMU’s services will expand to include esports consulting, sports marketing, sponsorship brokerage, licensing and live production.
“The partnership between YMU and Digital Sport Mgmt strengthens our position at the crossroads where sports, games, technology and entertainment meet and interact,” Henderson and Wadsworth said in a statement. “Our collective expertise will enrich the services we provide to our talent and brand clients and enable both of us to expand into new markets. YMU is the perfect partner to accelerate our business plan globally and, in turn, expand YMU Group’s premium services in the future.
Mary Bekhait, YMU Group CEO, said, “We are thrilled to partner with Digital Sports Mgmt and diversify our sports division into gaming and esports, marketing activation and sponsorship. In Rob and Tom we have found two phenomenal industry leading executives and I have been incredibly impressed with what they have built with Digital Sports Mgmt. Getting into gaming and esports has been one of YMU’s key strategic goals and with the acquisition of DSM, I’m excited to be able to offer exceptional additional expertise and bespoke insights to our current and global esports customers. future.