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The Martin agency renews the title of American agency of the year Adweek

By on December 6, 2021 0

Richmond advertising firm is third agency to win twice in a row


December 5, 2021


Kate andrews

Kristen Cavallo, CEO of the Martin agency

Richmond-based advertising firm The Martin Agency was named US Agency of the Year by Adweek for the second time in a row, the publication said Sunday night. This is only the third agency to repeat a victory, according to Adweek.

Among the reasons for Martin’s victory in 2021 are his work for new accounts Terminix, Hasbro for Nerf, Clue and Monopoly, Anheuser Busch / Busch Light, Sabra, Snapchat and Coinbase in a year where the company registered a 15% growth in new and organic net revenues. . The company’s major current accounts include Geico, Old Navy, UPS, Oreo, Buffalo Wild Wings, and CarMax. Another factor is its Cultural Impact Lab, “which seeks to understand what consumers are talking about right now and to enter those conversations organically,” notes Adweek’s ad, influencing advertising campaigns for customers.

Martin has hired 53 creative staff since November 2020, or 37.9% of the agency’s total new hires. Of those hires, 55% are women and 35% are Black, Indigenous and other people of color.

“If 84% of ads are ignorable or not memorized, then we have to be in the 16% that are.” It’s our responsibility to our customers, ”said CEO Kristen Cavallo in an interview with Adweek. She has led Martin for the past four years.

In 2020, when many companies lost revenue due to the economic crisis fueled by the pandemic, Martin saw 30% revenue growth.