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NWFL secures sponsorship from Peculiar Ultimate Concerns – Latest Nigeria Sports and Football News

By on January 7, 2022 0

The Nigerian Women’s Football League, NWFL, has entered into a new sponsorship deal with Peculiar Ultimate Concerns Limited, a leading engineering and construction company.

The sponsorship deal that was negotiated by Nigeria’s leading sports marketing and sponsorship consultancy, Nilayo Sports Management Limited, is for the 2021/2022 NWFL PREMIERSHIP season.

Peculiar Ultimate Concerns Limited Managing Director Mr. Olanrewaju Abel Adeleke, commenting on the sponsorship said: “We are very excited as this sponsorship will positively redefine women’s football in Nigeria. We are proud to support Girl Child and the advancement of women’s football.

For us at Peculiar Ultimate Concerns Limited it’s about giving back to society as well as investing in nation building. As the saying goes, “When you educate a girl, you educate a nation, we firmly believe that everything we do for girls and the advancement of women is about building a stronger society.” “

According to Nigeria Women Football League (NWFL) President Aisha Falode, “This is a victory for women’s football in Nigeria, a victory for the various players in the league, and a five-year victory. Although we took the longest route to get here, laying the foundation and building brick by brick accordingly, today we are better off ”.

“As stated in our strategic positioning and rebranding project NWFL EVOLVE launched in March 2020 before the pandemic, the vision of the NWFL is” to evolve into a world league brand “, hence our commitment to excellence itself. in the most difficult times.
Our commitment to getting it right once and for all is finally paying off, as our good work is noticed and appreciated, the league brand grows stronger, the NWFL PREMIERSHIP gets its first official sponsorship deal and I say we don’t. that start as we are committed to offering our partners the best value for money. The NWFL is open for business ”.

Mr. Bukola Olopade, Managing Director of Nilayo Sports, NWFL Marketing Consultants, said: “Nilayo is pleased to have played a key role in facilitating this sponsorship deal, especially after the Stanbic IBTC and the Federation Nigerian football, more than 2 billion naira. agreement which also highlights the development of women’s football in Nigeria.

“This clearly shows that investing in women’s football is an innovative approach to changing the rhetoric and breaking down the growth barriers that hinder the advancement of women’s football which is widely viewed as the greatest growth opportunity in world football. We are therefore very sure that this partnership between the NWFL Peculiar will help to strengthen the league. ”

ABOUT Peculiar Ultimate Concerns Limited: Peculiar Ultimate Concerns Limited is known for providing modern world class sports facilities across the country. Peculiar’s goal is to build facilities of the highest quality and meet the expectations of 21st century athletes, players, teams and fans.

ABOUT THE NIGERIA WOMEN’S FOOTBALL LEAGUE (NWFL): The NWFL is the organization responsible for the women’s football league while the NWFL Premiership (formerly the Nigeria Women Premier League) is the premier league for women’s football in Nigeria.

ABOUT NILAYO SPORTS MANAGEMENT LIMITED – NILAYO Sports Management Ltd is a sports management and sponsorship consulting firm, working with some of the biggest names in the world of sports like WORLD ATHLETICS, CAA, NFF, AFN and NNL. Our goal is to promote sport from the local to the international level in Africa by bridging the gap between the sport industry and the private sector, thus forging alliances through sponsorship and value creation.