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MDC Partners (MDCA) Forsman & Bodenfors agency hires Toby Southgate as global CEO

By on May 24, 2021 0

McCann WorldGroup Global Growth Director Joins Grow the F&B network by doubling its global ambitions

NEW YORK, May 24, 2021 / PRNewswire / – (NASDAQ: MDCA) Forsman & Bodenfors today announced it has hired McCann Worldgroup Chief Growth Officer Toby Southgate as Global CEO to work in partnership with Executive President and Global Editor Anna Qvennerstedt to lead the world-class creative collective.

“Over the years, Forsman & Bodenfors has shown that world-class creativity thrives in a highly collaborative environment,” said Qvennerstedt. “Toby’s background and motivation aligns with our values ​​and our global ambition to deliver excellent creative and strategic work. I am delighted that he has accepted to join our team as Global CEO.”

“F&B is one of the most award-winning agencies in history, and with the leadership of Toby and Anna, it is doomed to even greater success,” said Mark Penn, Chairman and CEO of MDC Partners. “As we bring MDC and Stagwell together, we are building what marketers need today and tomorrow, and Toby is a proven global leader with a track record of collaborating for the benefit of customers. This team will take F&B’s world-class creative excellence and distinctive culture to the next level. “

During his career, Southgate has worked extensively through North America, Europe, the Middle East and Asia. In addition to his most recent role as Global Director of Growth at McCann WorldGroup, he has also served as Regional Director and Director of Customers for the Company through Europe & UK, and has been closely involved in many of Worldgroup’s most important organic growth and new business activities with clients such as eBay, L’Oréal, The Coca-Cola Company, RB, Nestlé and Just Eat Takeaway .

Prior to joining Worldgroup, Toby spent 10 years in WPP’s brand consulting unit, Union of brands, eventually becoming the youngest CEO of the WPP network while leading Union of brands to his first great successes at Cannes and the Effies. Working within the group, Toby has helped build and launch integrated teams for clients such as Vodafone, Dell, DuPont, Bank of America, Shell, GSK and IAG.

“Catering is one of the most acclaimed creative endeavors in the world,” said Southgate. “I have admired them for a very long time and am extremely proud to join Anna and the team. Marketers need creative thinking more than ever – they look for bold answers that drive growth and effect change – and this is why the whole ethics of catering has never been so relevant. With the support of MDC, which is positioned on the Global Way, we have the opportunity to leave our mark on more than the advertising industry. “

Southgate’s appointment follows significant momentum for the F&B network, which has teams in Gothenburg, new York, Stockholm, Toronto, Montreal, Shanghai and Singapore. Over the past six months, the agency has gained clients such as Carter, Tretorn, Ontario Lottery, Viking Cruises, Visit Sweden, and the Swedish Lottery, among others. This customer success coincides with continued global expansion, including 20% ​​year-over-year growth Asia as a growing number of European clients of F&B have engaged the agency for their efforts in the region. Meanwhile, earlier this year, the agency appointed Johan Eghammer CEO of F&B Sweden and brought additional creative weight to its new York naming office Emma Eriksson by F & B’s Stockholm office his new co-head of creation, alongside Creamer mat.

Southgate assumes the role previously held by Guy hayward, who said: “F&B is a unique agency with great people and clients. They are ready for big things on a global scale. Then my goal will be to help brands help save the planet.”

“I am extremely grateful to Guy for all he has done for F&B. Together we have united our global teams around a common goal, culture and way of working, providing a springboard for our next chapter. I wish him well, “added Qvennerstedt.

About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective that strives to unleash the power of creativity through collaboration to create the most human and iconic brands and businesses in the world. Forsman & Bodenfors’ customer list includes Volvo, P&G, Google, Goldman Sachs, Diageo, LG, General Mills, YouTube, Jaeger-LeCoultre, iRobot and H&M. In 2018, Fast Company named the agency one of the world’s most innovative companies, while Ad Age named it one of its agencies to watch in 2019. Forsman & Bodenfors has over 700 members of ‘team in seven offices in Gothenburg, new York, Stockholm, Toronto, Montreal, Shanghai, and Singapore. To learn more about Forsman & Bodenfors, please visit forsman.co.

About MDC Partners
MDC Partners is one of the most influential marketing and communications networks in the world. As “The Place Where Great Talent Lives” MDC Partners is famous for its innovative agency partners in advertising, public relations, branding, digital marketing, social and events, who are responsible for some of the campaigns. most memorable and effective for the most respected in the world. brands. By leveraging technology, data analytics, insights and strategic consulting solutions, MDC Partners drives creative excellence, business growth, and a measurable return on marketing investment for over 1 700 customers around the world. For more information on MDC Partners and its partner companies, visit our website at mdc-partners.com, register for investor updates and alerts, and follow us on LinkedIn.

SOURCE MDC Partners Inc.

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