Digital agency SoCheers announces partnership with MindPeers
Digital agency SoCheers has partnered with mental toughness platform, MindPeers, with the aim of creating a thriving and supportive work environment for their employees.
According to SoCheers, the importance of mental health in the workplace is no longer a new topic. “Conversations about overwork, burnout and lack of work-life balance often circulate on social media. Additionally, according to current reports, mental health issues have been the leading cause of more than a quarter (28%) of employee departures in recent times. Additionally, reports have also revealed that two out of five employees struggle with depression in the workplace today,” he added. The association also marks Mental Health Awareness Month in India which continues to gain momentum among the Indian masses.
For Siddharth Devnani, co-founder and director of SoCheers, the association with MindPeers is crucial for the sustainability of the organization. “We believe that creativity can only thrive when the mind is healthy, clear and, above all, happy. spirit,” he said.
According to Nupoor Pradhan, Head of People Operations, SoCheers, mental health should be one of the top priorities and this forms the core of the partnership with Mindpeer. “This is true not only at a time when people are adapting to the hybrid work setup in a post-lockdown or earlier era, when the world was going through a crisis, but for a more sustained and long-term period. Also, our core philosophy puts the culture of the organization at the very center and this initiative is quite a significant step in reinforcing its importance,” she said.
At MindPeers, we want to make “taking care of your mind” a way of life, Kanika Aggarwal, Founder, MindPeers, said: “Therefore, we strongly believe that integrating workplaces into our philosophy would play a vital role in helping us achieve this goal, as the majority of the population spends a large part of their day in their office. Additionally, with advertising being one of the densely populated ecosystems, having SoCheers on board is another step to help tackle mental health issues on a broader front,” she added.
To kick off the partnership, the mental wellbeing organization hosted an online event with agency employees where they explained their range of mental health services, which includes one-on-one online therapy sessions with professionals. professionals, personal care and personalized digital tools. , neuro games, employee awareness and adoption, among others.
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