CSM plays cricket with acquisition of Phoenix Management Group
- Phoenix clients include Ben Stokes, Joe Root, Jos Buttler, Stuart Broad, Liam Livingstone and Nat Sciver
- CSM already works with the ECB as the exclusive commercial agency of The Hundred
Global marketing agency CSM Sport & Entertainment has acquired English cricket talent management firm Phoenix Management Group.
Founded in 2018 by former professional cricketer Neil Fairbrother, Phoenix boasts some of England cricket’s leading players on its books, including Ben Stokes, Joe Root, Jos Buttler, Stuart Broad, Liam Livingstone and Nat Sciver. The company also cares for several former players and media personalities, including Isa Guha, David Lloyd and Michael Vaughan.
CSM said the purchase would make them the “undisputed market leader” in English cricket. The move sees Phoenix players and personalities join CSM’s existing cricketing clients, which include England internationals Jonny Bairstow, Ollie Pope, Reece Topley and Matthew Potts.
The Daily Mail originally reported last month that the acquisition was imminent, describing it as a “very lucrative deal”.
The purchase of Phoenix further deepens CSM’s English cricket ties. In addition to its existing customers, the business is the exclusive sales agency for The Hundred, the shorthand competition of the England and Wales Cricket Board (ECB), helping to secure deals with Cazoo, KP Snacks and Robinsons.
The company’s live experience division, CSM Live, was also brought in by the ECB in the summer of 2020 to help the governing body formulate a bio-secure return to cricket.
“We are delighted to have brought Phoenix Management Group into the CSM business,” said Matt Vandrau, group managing director at CSM.
“Neil’s expertise, coupled with our own experience in this area, collectively positions us as the undisputed market leaders in English cricket, both commercially and from a talent management perspective.”
Fairbrother added, “Everyone here in Phoenix is excited about the prospect of working closely with CSM. As an established global agency, operating across the spectrum of sports and entertainment, we believe they can help elevate our business to a new level.
“We can’t wait to get started and look forward to what awaits the entire Phoenix family in the months and years to come.”