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Athletes Unlimited, Aspiration engage in a historic multi-year partnership

By on December 10, 2021 0

-Athletes Unlimited to Operate the First US-based Carbon Neutral Professional Sports Leagues-

-Aspiration selected as eco-partner of choice, with unmatched knowledge and capabilities in the field of sustainability-

-The partnership is the most important in the history of Athletes Unlimited-

NEW YORK, December 10, 2021– (BUSINESS WIRE) – Athletes Unlimited and Aspiration have entered into a historic, multi-year partnership, paving the way for Athletes Unlimited to lead the first U.S.-based carbon-neutral professional sports leagues, beginning with the inauguration of ‘Athletes Unlimited Basketball in January 2022, and continues through its volleyball, lacrosse and softball leagues. Aspiration, the global leader in sustainability as a service solution for consumers and businesses, partners with Athletes Unlimited as a premier partner in its growing community of professional women’s sports leagues.

Aspiration enables companies to integrate climate change actions into their daily activities in a way that makes them easy, automated, engaging and yet extremely powerful. Aspiration becomes the latest in a rapidly expanding list of business partners dedicated to growing the Athletes Unlimited league network and providing engagement opportunities for its fans. The partnership – which runs until 2023 – will ensure that the fight against climate change is mainstreamed into the day-to-day business of Athletes Unlimited, as well as the experiences of athletes and fans. This is a significantly increased investment by Aspiration in the innovative model of Athletes Unlimited and its community of civic-minded athletes and fans.

The partnership is the largest in Athletes Unlimited history and involves the organization’s very first jersey sponsorship, with basketball and volleyball uniforms set to include Aspiration patches for the next two seasons. Aspiration – which previously sponsored Athletes Unlimited Softball in 2020 and 2021 – will receive physical and digital signage elements and activations that promote sustainability across all four leagues. In addition, Aspiration will be active across the Athletes Unlimited media partner network, including becoming the presenting partner for five national shows for each league per season.

Athletes Unlimited CEO Jon Patricof said, “Aspiration is an ideal partner for Athletes Unlimited and we couldn’t be happier to expand their presence in our community. Our innovative mindsets and core values ​​are precisely aligned, underscored by a deep commitment to developing our leagues, investing in our athletes and improving the world around us. Social responsibility is one of the foundations on which Athletes Unlimited was built, and Aspiration’s expertise will help us advise and guide us on how we can minimize our environmental impact.

“This partnership is a testament to the continued growth and traction of the rapidly growing women’s professional sports industry, as well as the power to create complementary leagues in four sports, a network of national television and digital partners, and strong performance platforms. fan engagement. . Aspiration joins a growing group of like-minded partners who see the incredible opportunity that lies ahead and know we are just getting started. “

As part of this partnership, Aspiration will use its products and services that will help companies easily and economically assess and manage their carbon footprint. Aspiration is currently conducting a global carbon emissions assessment to determine Athletes Unlimited’s overall footprint. Following the assessment, Athletes Unlimited will work with Aspiration to define their goals, vision and long-term sustainability strategy with immediate effect.

Aspiration CEO Andrei Cherny said, “Teaming up with the game-changing Athletes Unlimited in the sports industry seems like the perfect fit. We are both founded on values ​​of conscience and concern for people and the planet. We couldn’t be more enthusiastic. for the opportunity to share our deep understanding of sustainability, and how we can continue to expand this partnership with Athletes Unlimited. “

The partnership will also involve the integration of The suction difference lineup in each Athletes Unlimited league, including ‘Trees for Threes’ in basketball with 10 trees planted for every three points scored, and a continuation of the 2020 ‘Round the Bases’ in softball where 100 trees are planted for each run scored . Plans are currently under development for volleyball and lacrosse.

Aspiration will also help design reforestation campaigns that engage Athlete Unlimited fans, including enabling carbon offsetting through the purchase of tickets. Athletes Unlimited will integrate Aspiration’s “Protect the Planet” program into every ticket sold, with contributions funding carbon elimination projects around the world. You can find more information on sustainability efforts at AUProSports.com/sustainability.

Aspiration recently entered into a merger agreement with InterPrivate III Financial Partners Inc. (NYSE: IPVF), a publicly traded special purpose acquisition company, which on closing will make Aspiration a publicly traded corporation. of public interest, building on existing commitments to generate social and public goods and operate in a responsible and sustainable manner.

About Athletes Unlimited

Athletes Unlimited is a new model of professional sports where athletes are decision makers and individual players are champions of team sports. Athletes Unlimited is literally changing the game with faster play and new teams every week, delivering next-level competition and engagement where every moment counts. The first season of women’s softball was held in 2020, with the inaugural seasons of women’s indoor volleyball and women’s lacrosse ending in 2021, as well as season two of softball. Basketball kicks off in January 2022, and the second volleyball season kicks off in March. For more information, visit AUProSports.com.

About Aspiration Partners, Inc.

Aspiration is a leading platform to help people and businesses put automated sustainable impact into their hands and integrate it into their daily lives. Aspiration has earned the trust of its over 5 million members by helping them spend, save, buy and invest for both “Do Well” and “Do Good”. Aspiration Partners, Inc. is a certified B Corp. For more information, visit Aspiration.com or Aspiration.com/business.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211210005099/en/


Media contacts
Unlimited Athletes: Scott Miranda, [email protected], 914-806-6771
Christy Cahill, [email protected], 617-777-4489

Aspiration: Sehrish Sayani, [email protected]