Agencies aim to help athletes take advantage of NIL laws
When Jeff Ermann founded his company, Campus Mughal, his vision was simple: to help college athletes capitalize on their name, image and likeness. Ermann said the idea to start the company came shortly after the NCAA implemented new rules for athletes to benefit from their NIL. pass beginning of July.
“We wanted a brand that would resonate with ambitious varsity athletes,” said Ermann. “The idea came after legislation that allowed athletes to monetize their name, image and likeness.”
The NCAAs New policy enabling varsity athletes to take advantage of their NIL has already significantly changed the landscape college athletics. For Pitt athletes and varsity athletes in general, the rules opened up a huge window of opportunity.
Ermann set out to find athletes who had a proactive mindset similar to his. The mission of Campus Mogul emerges clearly from the definition of what a “Campus Mogul” really is, according to the company.
“A Campus Mogul is an athlete who knows his worth, who wants to take control and start monetizing his personal brand. ” the company’s website reads.
Campus Mogul provides a platform for athletes to build their personal brands and derive financial benefits from them. Ermann explained that the primary role of the athletes themselves is simply to promote the products his company makes for players on their personal social media pages.
“Athletes receive exactly 50% of their bottom line, which is a great deal for them considering that we design, print, market and manage the billing and fulfillment of each product,” said Ermann. “All they have to do is promote them on social media and they can generate significant income. “
Mogul Campus attracted dozens of NCAA athletes as partners, including five Pitt football players. Junior defensive end Redshirt John Morgan III was the first Panther to become a campus tycoon on September 6, followed by four of his teammates soon after.
“We have great partners at Pitt,” said Ermann. “Jordan Addison, John Morgan, Johnny Petrishen, Judson Tallandier and AJ Woods are all campus moguls.”
Ermann wasn’t the only one hoping to help college athletes navigate the uncharted waters of the NIL. Rakeem Vick, Vice President of R3V Sports and entertainment, said his business was aimed at helping varsity athletes profit from NIL.
“Once we got wind that NIL was real and that was happening, it made us change gears in our business plan,” said Vick. “[Our business plan went] to ensure that student-athletes benefit.
Although the company has partnered with several athletes, Morgan III signed the first “representative marketing agreement”. Vick said this means R3V will represent and advise Morgan III in marketing deals and other upcoming efforts.
“R3V is delighted to announce that we have signed our first client for a NIL representation contract, and we welcome John Morgan III to the R3V family”
– R3V Sports and entertainment (@ Th3NILShop) October 1, 2021
“We have other guys in our NIL store, but they all signed licensing agreements,” Vick said. “He’s our first [to sign a representation marketing agreement]. We are very happy to have John Morgan III as the face of R3V.
R3V also plans to expand into other sports, including men’s and women’s sports, according to Vick.
Some college athletes expressed concern when the new NIL rules came into effect, including Pitt head football coach Pat Narduzzi.
“What will happen to college football? Narduzzi said in an interview on 93.7 The fan early August. “There’s pretty much legalized cheating with that name, that image and that likeness. I think it’s great for our kids, but I wonder where this is taking college football. “
R3V and Vick are looking to allay potential concerns about the NIL deals. While profitability remains a goal for R3V, it and its partners want to ensure that athletes make the best choices. Vick said the company emphasizes the importance of educating not only athletes but also their families.
“For a lot of parents, this is the first time they’ve gotten involved,” said Vick. “We are able to get these kids to set up Zoom calls – invite your mom, invite your dad, invite the decision maker of your life to this call so we can educate and you can make the best decision. “
Companies such as Campus Mogul and R3V help fans as well as gamers. For decades, the only way to wear an active Pitt player’s jersey was to hope the team store had a generic jersey with a specific number on it. R3V and Campus Mogul have decided to change this.
“Our basic product is the jersey, which is a standard model for every athlete but with their school’s color scheme and font,” Ermann said.
Fans now have the option to wear specific player merchandise at their preferred school. But the Moguls Campuses themselves also have the capacity to express their creativity in certain cases. Many athletes have personalized products available for purchase.
“We create custom designs for a lot of them, and we appreciate their feedback in the creation process on them,” Ermann said. “Addison and Petrishen each have custom designs, for example.”
These designs often feature nicknames and elements of the athlete’s house, providing another opportunity for Campus Moguls to build their personal brand.
R3V performs a similar operation through their “NIL Boutique, Which sells licensed T-shirt jerseys and player-specific products. The company also helps athletes create logos for themselves.
“We understand how important it is for athletes to have a brand and a platform to sell our merchandise,” said Vick. “That’s why we created the official NIL store.
For athletes who wish to benefit from their dedication to their respective schools and sports, Campus Mogul and R3V present an accessible avenue for them to do so. And it doesn’t look like these companies have finished growing yet.
“We are growing rapidly every day,” said Ermann. “There is what appears to be an unlimited supply of varsity athletes, and very few of them have any quality opportunities to monetize their NIL and build their brands… But we have a lot of plans to offer other products and new lines of merchandise. “