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$ 10 million fund created to attract athletes to University of Texas

By on December 2, 2021 0

University of Texas donors, UT alumni and sports marketer Nick Shuley on Wednesday announced the launch of a $ 10 million fund to fund name image opportunities for students. -athletes.

Why is this important: The Clark Field Collective, as it’s called, is the latest salute in a rapidly escalating arms race among top athletic college boosters to draw elite athletes to their playing fields.

  • A series of new laws allow student-athletes to finally enjoy their own names and images.

Officially unaffiliated with UT, Clark Field Collective was formed “to ensure the success of varsity athletes year after year,” according to the new group.

What they say : “The best university in the country deserves a NIL program to live up to,” said TJ Ford, former UT basketball player and nine-year NBA veteran, who will serve on the new group’s board of directors. .

“With Austin now home to some of the biggest companies in the world, we knew there was an easy way to connect the business community with athletes while creating something that not only facilitates opportunities, but also educates and helps them. to prepare for life after sport. “

  • Other former UT star athletes affiliated with the group include football player Kenny Vaccaro and volleyball player Juliann Johnson.
  • Shuley, who managed marketing efforts for the Austin City Limits Music Festival, Bo Jackson and Lollapalooza, observed, “The University of Texas at Austin maintains the largest and richest alumni donor base in all of the world. the country. “

Go back: UT has created a directory to connect boosters to students for potential sponsorship deals, as we reported earlier.